Sal, Styling & Self Confidence

Updated: Jan 13, 2019

“I have never been the most "secure" or confident. Working on my confidence and knowing that this is my thing and that I am very good at anything I practice is something like a trial for me."


Wardrobe Stylist, Web Designer, and Memphis, Tennessee native, Sal (@salsogroovy) , is dominating the Chicago art scene. With her unconventional eye and avant-garde creations, she’s able to tell a story without ever having to use a pen and paper.


“I'm Sal.. I'm from Memphis, Tennessee. I'm a wardrobe artist, web designer, and whatever else I decide. I created @thelookauthority, which is a style platform focused on curating visual inspiration, highlighting stylish people, producing style stories, creating fashion objects, and providing vintage/ contemporary accessories.”


Rewind “So far, my biggest accomplishment was producing my installation show, Future Hues. I'm glad to have introduced an expansion of my artistic practice. I think every time I get a new styling or web design job it's an accomplishment because I get a new opportunity to perform at my best, communicate better, and learn from my previous experiences.”

“I have never been the most "secure" or confident. Working on my confidence and knowing that this is my thing and I am very good at anything I practice is something like a trial for me . I am also not from Chicago- I don't have family here which can be pretty lonely. But when I feel insecure or lonely I try to refocus that energy and create something cool."

Fast Forward - Get Inspired

What’s next for you?


“What's next? World domination.”

“A word of advice for anybody honestly... Be confident, be yourself, and be nice.”

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