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90% Confidence & 10% Everything Else: Meet Khleo

Updated: Jan 12, 2019

“I think one of my biggest obstacles was Really believing in myself. Understanding growth comes with disappointments and learning lessons about myself in the process. Good and bad.”

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Khleo Armstrong, 26 ( @khleo.a ) is an art director, stylist and she owns a dope online shop called HeyFriday (@shophf.co) / www.shophf.co. Below, she shares her greatest accomplishment to date, her biggest BLEM/SH, and how she to turned the very thing that was designed to hold her back, into a stepping stone instead:






Rewind “My greatest accomplishment was taking a break for two years from my store to learn about myself. I gave myself time to grow, rebuild, and open my store again. My ideas are bigger and better now and more thought out. A lot of things will make you lose confidence if you don’t know yourself and learn to love yourself.”


Fast Forward-Get Inspired

“I think one of my biggest obstacles was Really believing in myself. Understanding growth comes with disappointments and learning lessons about myself in the process... good and bad. I used this to my advantage to let go and 'feel the fear & do it anyway'. I became confident in knowing what I was capable of doing and becoming and just said 'fuck it'. I don’t really have anything to lose. I also know that I was brought here to teach people to be confident in whatever lane they choose. So I have to follow my own journey.” “Being consistent in loving yourself is key. You are always your own competition. 90% confidence, 10% everything else.”

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